John McKinnon – American Red Cross | 2026 PSA

The American Red Cross, represented by John McKinnon (Executive Director for the Southwest Gulf Coast to Glades Chapter), emphasizes that hurricane season in Florida is a matter of “when, not if,” making early preparation essential. Drawing from firsthand disaster response experience, McKinnon urges residents to build an emergency kit, establish a family plan, and stay informed before a storm approaches. He also highlights the American Red Cross Emergency app as a vital tool for accessing real-time alerts and safety updates.